A team of experienced technology and business talent architecting their new venture. They need a visual origin story that speaks to their history of teamwork and success.
The discovery phase sets the creative tone for the brand moving forward. "Three elements" representing the three founders and three verticals was a key component. But what makes the new company's culture so strong is the connection between these three elements and the resulting balance.
With the visual language established the required printed deliverables can be designed with visual consistency.
A crisp identity for a new company of experienced innovators.