Designing a visual identity for a New Zealand founded global distribution enterprise
Defining the brand creates an objective roadmap; a decision making filter for all design decisions moving forward.
During the discovery phase the qualities of the brand are articulated forming the design direction. The bold confidence of an international entity, juxtaposed with the natural roots of the new Zealand image.
A clean, bold identity for a driven and New Zealand based enterprise. This work aspires to leave NZ Global with a confidence to meet international opportunities, while retaining the connection to their New Zealand roots.