The Darling Room

The Darling Room Beauty Therapy Rebrand

The Challenge

Make the look and feel of the visual identity represent the character and qualities of this quaint yet elegant beauty therapy clinic.

 

 

Brand Definition

Defining the brand creates an objective roadmap; a criteria for all brand related decision making.

 

Culture - hospitable
Customer - friendly
Voice - caring
Benefit - recharged

 

During the discovery phase the qualities of the brand are articulated giving the designer a clear direction for the brand's visual language. There was a clear balancing act; "Elegant and premium" against "Intimate and quaint".

 

 

Darling RoomBrand Options

 

Darling RoomBusiness Cards

 

Darling RoomExtras

 

 

The Outcome

The Darling Room's brand was successfully refreshed - to communicate the established qualities of a comfortable and elegant beauty therapy experience.

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