Firstplace Fitness

Custom mobile first website design

 User research told us that 70% of the audience wanted to get updates and information about classes on mobile.

 

 

Mobile

 

 

Our key objectives were clear - to make a mobile first experience and prioritize the custom timetable feature.

 

 

Timetable

 

 

Brand personality with a family focus - the visual design reflects this with bright colours, playful iconography and bold imagery.

 

 

Classes

 

 

 

 

Stats

+30%

Bounce rate reduction

+18%

Session duration

+26%

Mobile use

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