The Darling Room

Project Details

The Darling Room beauty therapy re-brand

Challenge
Make the look and feel of the visual identity represent the character and qualities of this quaint yet elegant beauty therapy clinic.

Brand Definition
Defining the brand creates an objective roadmap; a criteria for all brand related decision making.

Culture – hospitable
Customer – friendly
Voice – caring
Benefit – recharged

During the discovery phase the qualities of the brand are articulated giving the designer a clear direction for the brand’s visual language. There was a clear balancing act; “Elegant and premium” against “Intimate and quaint”.

Outcome
The Darling Room’s brand was successfully refreshed – to communicate the established qualities of a comfortable and elegant beauty therapy experience.