The Darling Room
The Darling Room beauty therapy re-brand
Make the look and feel of the visual identity represent the character and qualities of this quaint yet elegant beauty therapy clinic.
Defining the brand creates an objective roadmap; a criteria for all brand related decision making.
Culture – hospitable
Customer – friendly
Voice – caring
Benefit – recharged
During the discovery phase the qualities of the brand are articulated giving the designer a clear direction for the brand’s visual language. There was a clear balancing act; “Elegant and premium” against “Intimate and quaint”.
The Darling Room’s brand was successfully refreshed – to communicate the established qualities of a comfortable and elegant beauty therapy experience.