The Darling Room

  • Project Details

    The Darling Room beauty therapy re-brand

    Make the look and feel of the visual identity represent the character and qualities of this quaint yet elegant beauty therapy clinic.

    Brand Definition
    Defining the brand creates an objective roadmap; a criteria for all brand related decision making.

    Culture – hospitable
    Customer – friendly
    Voice – caring
    Benefit – recharged

    During the discovery phase the qualities of the brand are articulated giving the designer a clear direction for the brand’s visual language. There was a clear balancing act; “Elegant and premium” against “Intimate and quaint”.

    The Darling Room’s brand was successfully refreshed – to communicate the established qualities of a comfortable and elegant beauty therapy experience.