The Darling Room

• Project Details

  The Darling Room beauty therapy re-brand

  Challenge
  Make the look and feel of the visual identity represent the character and qualities of this quaint yet elegant beauty therapy clinic.
  

  Brand Definition
  Defining the brand creates an objective roadmap; a criteria for all brand related decision making.

  Culture – hospitable
  Customer – friendly
  Voice – caring
  Benefit – recharged

  During the discovery phase the qualities of the brand are articulated giving the designer a clear direction for the brand’s visual language. There was a clear balancing act; “Elegant and premium” against “Intimate and quaint”.

  Outcome
  The Darling Room’s brand was successfully refreshed – to communicate the established qualities of a comfortable and elegant beauty therapy experience.