Work
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Building a Podiatry brand for growth
Services
Project Summary
When Ripple Podiatry came to us they had recently acquired a small podiatry clinic and wanted to build a new brand and look at growth.
They didn’t have a defined name for the business and wanted to form a brand that would have longevity, not wanting a name that would paint them into a corner incase of adding additional services in the future.
After a brand discovery phase we narrowed down the options to the word “Ripple”. This word seemed simple and approachable but also tied to Kate’s philosophy that everything in the human body is connected and sometimes patient symptoms are the result of a ripple effect.




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