Firstplace Fitness

Project Details

Custom mobile first website design

Brand personality with a family focus – the visual design reflects this with bright colours, playful iconography and bold imagery.

User research told us that 70% of the audience wanted to get updates and information about classes on mobile.

Our solution resulted in the following:
Bounce rate reduction +30%
Session duration +18%
Mobile use +26%

showcase of First Place Fitness website shown on desktop device