Work
/ Collingwoods Cross Country
Website rebuild to boost the online sales channel
Project Summary
Collingwood’s and Cross Country merged in July 2021 to create a one stop shop for Town and Country based in the Waikato. With this transition came the need for a new website partner who could build on their existing ecommerce offering.
Ingot was well placed to help Collingwood Cross Country improve their online sales channel with a website redesign that takes advantage of high converting user experience and best practice responsive design. Some key features that bolstered user experience are the mega menu with the brand menu and dynamic product filtering and sorting.
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