View next project

POOL BOOKING

THE CHALLENGE

Make the look and feel of the visual identity represent the character and qualities of this quaint yet elegant beauty therapy clinic.

BRAND DEFINITION

Defining the brand creates an objective roadmap; a criteria for all brand related decision making.

Culture – hospitable
Customer – friendly
Voice – caring
Benefit – recharged

During the discovery phase the qualities of the brand are articulated giving the designer a clear direction for the brand’s visual language. There was a clear balancing act; “Elegant and premium” against “Intimate and quaint”.

THE OUTCOME

The Darling Room’s brand was successfully refreshed – to communicate the established qualities of a comfortable and elegant beauty therapy experience.

View next project

PLUMBING & GAS WORKS

BRAND DEFINITION

Defining the brand creates an objective roadmap; a decision making filter for all design decisions moving forward.

During the discovery phase the qualities of the brand are articulated forming the design direction. The bold confidence of an international entity, juxtaposed with the natural roots of the new Zealand image.

THE OUTCOME

A clean, bold identity for a driven and New Zealand based enterprise. This work aspires to leave NZ Global with a confidence to meet international opportunities, while retaining the connection to their New Zealand roots.

View next project

BALLOONS OVER WAIKATO

Brand personality with a family focus – the visual design reflects this with bright colours, playful iconography and bold imagery.

User research told us that 70% of the audience wanted to get updates and information about classes on mobile.

STATS

Bounce rate reduction +30% Session duration +18% Mobile use +26%

View next project

MOBSPOKE

THE CHALLENGE

A team of experienced technology and business talent architecting their new venture. They need a visual origin story that speaks to their history of teamwork and success.

BRAND DISCOVERY

The discovery phase sets the creative tone for the brand moving forward. “Three elements” representing the three founders and three verticals was a key component. But what makes the new company’s culture so strong is the connection between these three elements and the resulting balance.

MARKETING COLLATERAL

With the visual language established the required printed deliverables can be designed with visual consistency.

THE OUTCOME

A crisp identity for a new company of experienced innovators.

Work with us… and your project could be next!

GET IN TOUCH

A clean and minimalist brand personality to reflect the clean lines and precise work of the joinery.

A key focus for the website was pulling out as much unneeded content as possible and letting the imagery speak for itself.

View next project

3RDWAVE

The website is updated with UX adjustments as part of the ongoing process to optimize for conversion and growth.

As part of the social media marketing strategy a key goal is driving targeted traffic to the site –  to achieve this, a short animated ad and animated iconography were created.

VIEW THE ANIMATED AD

Work with us… and your project could be next!

GET IN TOUCH

View next project

THE DARLING ROOM

Pool Booking Mobile brings the key vehicle fleet booking features of Smartrak’s desktop app to mobile

The booking selection feature was designed and tested to give users a delightful booking experience.

Iterative prototyping was used to validate the design as part of the agile development process. 

View next project

COLOURFORM

SEO & SEM – search engine optimization | marketing
A/B test – trail & test two concepts for success rate.